Fifteen Decks, One Event, and a Brief That Kept Changing

Presentations & PowerPoints

Fifteen Decks, One Event, and  a Brief That Kept Changing

MG OMD's annual UK flagship event, MG Unlocks, runs on 15 different speaker sessions -- each with its own brief, its own narrative, and its own set of late changes. Cureative designed all 15 from Sydney, overnight, and kept them cohesive across the full event.

MG Unlocks is MG OMD's flagship annual event in the UK. A full-day summit format built around multiple speakers and sessions, each covering different topics for a shared audience. Fifteen separate presentations needed to be designed: each tailored to its speaker's content and argument, each visually distinct enough to serve that session, but held together so the event read as one considered experience rather than a sequence of unrelated slides.

A UK event, designed overnight from Sydney

The brief came to Cureative in Sydney for a UK event, which meant the production model had to be built around the timezone gap, not against it. A morning WhatsApp message signalled what work was coming. Documentation followed through MG OMD's SecureShare platform. A clarity call before work began ensured both teams were aligned before any design decisions were made. An evening handover from the Australian side and a 6am morning briefing session kept files moving cleanly through each cycle -- when the Sydney day ended, the work continued.

Fifteen briefs that would not sit still

The harder problem was the speakers. Briefs that had been agreed on changed. Arguments that worked in writing looked different once they were on a slide. A session that had been locked required a structural redesign, not a text edit. With 15 presentations running simultaneously, a change to one had to be absorbed without disrupting the production schedule of the others. Cureative turned those revisions around within the existing production window, keeping the full set on track.

Fifteen decks that read as one event

The result was 15 bespoke presentations that were held together across the full day of MG Unlocks -- distinct in content, consistent in identity.

CLIENT TESTIMONIAL

"We’ve been working with the team at Cureative for the past few years. They are a fantastic support network for our agency providing digital and design services during pivotal moments often for high profile pitch situations - We mainly utilise their Power Point presentation services because this is the work that ends up being refined right up to the night of the pitch so using their team to add the final polish adds huge value to the work. - They act as an extension of our team and are a valued partner."