The In-House Designer Was Already at Capacity

Campaigns & Content

Sonder came to Cureative on recommendation when their single in-house designer was committed elsewhere. Cureative provided additional design capacity for the duration of the engagement.

Internal design functions built around a single person carry a structural fragility. When demand arrives at the same moment that person is already committed, the gap does not announce itself in advance. Work slips, gets deprioritised, or lands somewhere it is not quite right for.

Sonder came to Cureative through a recommendation when that scenario became unavoidable. Their in-house team had one designer, engaged across projects that could not be deferred. Both capacity and capability had been stretched beyond what the team could absorb internally. The work still needed to be delivered.

Cureative came in to bridge that gap, providing design support to the Sonder team for the duration of the engagement.

CLIENT TESTIMONIAL

"We engaged the team at Cureative to assist us with a pivotal campaign for our business. Our internal team were at capacity and we needed an agency that could work with speed and agility and Cureative provided this in abundance with panache. I would highly recommend working with the team at Cureative."