LG's activation at Vivid Sydney was designed to be experienced at scale. The installation stretched across approximately 100 square metres and reached 12 feet into the air -- a structure built to stop people in the street and hold their attention.

One window to capture it without the crowds

Cureative was engaged by OMG to document the installation during the pre-launch period, before Vivid's public opening. The event drew around 100 attendees, primarily agency and LG client teams. At that stage the space was effectively complete but not yet open to the public, which meant the installation could be captured without crowd movement, ambient noise, or the visual compression that comes with a full festival audience in the frame.

Footage that outlives the activation

The camera crew documented the piece at full scale: the physical dimensions, the light within the space, the presence of a structure that a render cannot adequately convey. Pre-launch documentation of this kind serves a specific purpose. It records the work as it was built to be experienced, in conditions that are close to controlled, and produces material that can be used long after the activation has closed -- in pitches, awards entries, and portfolio work where the original environment cannot be recreated.

The original OMG contacts who briefed the project have since moved on. Social reach data and attendance figures from the full Vivid activation period are not available.