Rebrands do not hold well when the team handling them changes mid-project. When OmniGOV's internal designers departed -- some already gone, others still in the process of leaving -- the project was in motion and the deadline was fixed. Someone needed to pick it up and carry it through without losing the thread.

Structure for a project losing its team

Cureative stepped in and ran the project through a four-stage design process, with a formal client review and sign-off at the end of each stage before the next began. In an environment where internal stakeholders were also navigating their own transition, that structure mattered. Clear approval points removed ambiguity about where the work stood at any given moment and prevented the kind of late-stage rework that compounds when communication breaks down under pressure.

Delivered in three weeks, on the original deadline

The process ran from ideation to final output across three weeks. At each handover, OmniGOV had full visibility of what had been completed, what had been approved, and what was coming next. The structure kept the project on track without requiring additional management overhead from the client side.

The rebrand was delivered within the original timeframe.