THE PROCESS
Brief
Omnicom Media Group Australia engaged us to support an Out of home activation for NIVEA, specifically for a large-scale bus shelter installation across Melbourne and Sydney. The goal was to recreate the iconic NIVEA Crème tin in a format suitable for high-resolution, physical production.
Insight
To maintain brand integrity and visual impact at scale, the tin needed to be faithfully rebuilt in 3D. Working from a flat PNG asset, we had to ensure the recreation captured the product’s distinctive look and feel while being production-ready for outdoor display across two major cities.
Execution
Our team rebuilt the NIVEA Crème tin in full 3D, carefully modelling and texturing it from the original 2D PNG. The result was a high-fidelity asset suitable for large-format printing and structural installation, enabling a seamless, high-impact brand presence in bus shelters throughout Melbourne and Sydney.
