Peloton Ad Rollout
2024
Client: Omnicom Media Group
THE PROCESS
Brief
Peloton launched a high-impact out of home campaign titled "Work Out Your Way", featuring over 100 ad placements across Sydney and Melbourne. In collaboration with Omnicom Media Group Australia, we were engaged to manage the rollout of the campaign across a variety of print and digital billboard formats.
Insight
With such a broad media mix, the challenge was ensuring the reference creative maintained its impact, clarity, and consistency across a diverse range of OOH placements. Each format required precise adaptation to meet technical specifications and environmental contexts without compromising the original design intent.
Execution
Our team took the supplied reference graphics and adapted them for over 100 individual placements, ensuring each creative asset was resized, reformatted, and optimised for its intended output - whether large format print or dynamic digital screens. We managed the production ready rollout across all placements, delivering a seamless campaign execution throughout Sydney and Melbourne.
